Best Floor Graphics Tips for Your Trade Show Exhibit.
A well-designed booth and exhibit go a long way toward attracting more attention, as anyone who has worked at a trade fair knows. The floor is something that many exhibitors overlook. When properly planned, this area can be incredibly eye-catching and beneficial to your bottom line, even if it is easily neglected. Take a look at these pointers to learn how to create the ideal floor graphic for your event.
Take into account Your End Goals
Think about what you hope to achieve with them before you decide on the colours, messaging, and images for your floor area. Using floor decals and graphics to direct traffic, advertise a sale or new product, or prompt customer response or action are just some of the many possible uses. Once you have decided what you want to achieve with the floor graphic, you can begin designing.
Take Your Time with the Design
The visual appeal of your graphic will have a significant impact on how well it performs. It might be easy or difficult, depending on how you go about it. If you don’t have access to a graphic designer, you should hire one. With the help of a graphic designer, this will be a breeze for you. If you ask for their advice, they will guide you in selecting the colours, size, and design of your floor graphic, and you will be grateful for their assistance after the show due to the increased visibility it will garner. Designers on the staff of most big-format printers can assist you in creating the ideal floor decal that will draw large crowds.
However, a good graphic designer will also be able to inject some imagination into your work, further differentiating your brand from the competition.
Keep Your Messages Short and Powerful
We’re all familiar with the feeling of being inundated with information and the resulting loss of interest. Floor graphics are only as good as their messaging. Clear and straightforward communication is what you’re going for. You want to pique your audience’s curiosity and provoke questions or remarks, but you don’t want to create any ambiguity. This phase will be a lot simpler if you know what you’re trying to accomplish before brainstorming message ideas.
Opt for Excellence Instead of Cheapness
These graphics’ overall quality should not be underestimated. While most displays’ pricing, materials, and quality vary widely, it is vital to keep in mind the environment in which this particular display will be used. There’s a good chance your floor graphics will see a lot of traffic, so you want to avoid having them break apart or giving your business a cheap look. High-quality these graphics and decals can persist for many years with proper maintenance.
Location! Location! Location!
Consider the possibility that your floor graphic won’t look its best if it’s displayed in your booth. If your booth is hidden away in a back corner and you need to get people to come to it from another part of the event, you can frequently get placement almost anyplace you want for a charge. This is an excellent reason to go to the venue early and see if there’s any real estate you want to stake a claim to.
Getting carried away and forgetting to prepare for marketing events is a widespread occurrence. Because there are so many variables, factors, and chances, it’s easy to overlook the most obvious. Take advantage of the space you have.